How to keep the kids listening
The often repeated idea that young people don’t listen to radio is a false one, they still do, but for shorter periods of time. This is due to the huge entertainment options available at an instant through smartphones, so our question has to be: In this multi-media...
The Persistent Power of Radio Commercials
Commercial radio has been on the air since the 1920’s and its advent was a turning point in the way we receive fast and accurate information. Since then many different broadcasting methods have been developed, notably via television & internet but still the power...
5 ways to make your stations radio imaging better
Great products can be ruined by poor packaging, big retail brands never rest on their laurels when designing wrappers and boxes as they know that’s the best way to catch the customers eye. When it comes to radio imaging, which is the packaging of a radio station, are...
The 10 best ways to get the most out of your radio programming
There are so many different things to do as a program director. Running back and forth between events, meetings, consultancy sessions and airchecks can be time consuming, but it is imperative to concentrate your attention on the things that matter, the things that...
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