Break the rules in scheduling.
Good radio is created with respect to scheduling guidelines formed after many years of research and experience, but…
How to make your CHR playlist stand out from the competition
All contemporary hit radio stations know that there is a lot of competition out there, listeners love the…
Use format clocks
Use format clocks to create consistent balanced radio and boost ratings. When it comes to creating professional radio…
Is radio still alive?
Radio is very much still alive besides what some people say! Don’t listen to the naysayers (and there…
What do listeners want from radio and are you providing it?
It’s very easy to forget your listener. Even experienced, long term broadcasters can begin to lose sight of…
5 creative hurdles that small time producers can’t seem to get over
Rules and boundaries are great things that can keep people and plans on track. However if you are…
Will FM Radio Turn To Static?
Can you imagine a life without FM radio? The answer may very well have to be a yes.…
The Rising Importance of Context
Question: Can a radio station create an experience for their listeners by playing the same songs over and…
Advertising identity crisis
It’s too common for businesses to be dazzled by a flashy campaign or a cool effect when looking…