by ethan | Mar 3, 2015 | Radio, Radio Industry, Radio Programming
Hundreds of moviegoers line up outside multiplexes and cinema theatres on a Thursday to catch the latest release. Now you may very well see hundreds of audiophiles and music lovers queue up outside music stores on any given Friday. All music albums, much like new...
by ethan | Dec 31, 2014 | Marketing, Radio, Radio Industry
Radio is nothing without promotions. If you want drive revenue, create buzz and increase awareness, you simply can’t go past contests, promos and stunts. The best thing about promotions is that a cleverly thought out idea doesn’t necessarily have to cost much, so it’s...
by ethan | Nov 3, 2014 | Radio Industry, Radio Programming
There are so many different and exciting roles in the radio industry. Outsiders who often get hung up on the loud, extroverted announcer stereotype don’t consider all the ‘behind the scenes’ work that goes on, and all the varied skill sets that are needed to run a...